Think more customer

Being human in an increasingly digital world is critical for subscriber loyalty

Why are subscribers disloyal?

As consumers we subscribe to all sorts of products and services. The choice is vast and covers all facets of our lives from streaming media through to consumer goods and even cars.

As the competition for consumer share of wallet intensifies, the need to differentiate your subscription service becomes critical for growth, but for many, the experience falls short.

Disconnected

Brand is disconnected to overall subscription experience

Disjointed

Disjointed experience with many points of friction

Not personal

Generalised rather than personalised engagement

Poor value

Price doesn’t equate to value for money

58%

58% of customers won’t go back after a negative experience. Your marketing retargeting would essentially be useless if you don't fix the customer experience.

16%

Companies that are excellent at creating brilliant customer experiences charge a 16% higher rate or premium on their services.

8%

Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer experiences.

Our approach to increase subscriber loyalty

We believe being human in an increasingly digital world is critical for subscriber loyalty. Through our practical subscription experience, we help you ensure your brand promise is matched by the overall subscriber experience at each stage of the customer journey.

Supported by our subscriber moments framework, our objective is to give you real and practical steps you can employ, test and evolve:

Review your subscription business through our subscriber moments framework
Determine the moments your brand is falling short
Show you the moments where customers experience friction
Evaluate your customer segments
Recommend engagement strategies at each moment to drive loyalty

We call our customers members not subscribers, We feel that reflects the proposition more so just a subscription

Get in touch

We’d love to hear from you. Choose the most convenient method and we’ll get back to you as soon as we can

Bhavesh Vaghela

+44 (0)7712 305524
bhavesh@thesubscriptionagency.com

Debbie Leishman

+44 (0)7879 498670
debbie@thesubscriptionagency.com